Stop Wasting Money on Sales Tools That Don't Work

Hand-picked tools, real reviews, and templates that actually help your team sell more. No vendor BS. No fluff. Just what works.

The Tools I Actually Recommend

I've tested hundreds of tools. These are the ones that don't suck.

H

HubSpot

The free CRM that doesn't suck. Good for small teams who need something that just works.

CRM Free - $$
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I

Instantly.ai

Best cold email tool for deliverability. Stops your emails from landing in spam.

Email $
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A

Apollo.io

Contact data that's actually accurate. Best database for finding prospects who won't ghost you.

Prospecting $ - $$
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G

Gong

Records sales calls and tells you what you're doing wrong. Expensive but worth it.

Training $$$
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N

Notion

Best place to build your sales playbook. Flexible, clean, and your team might actually use it.

Content Free - $
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L

Lemlist

Cold email with video and images. Best for creative outbound teams who stand out.

Email $$
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P

Pipedrive

Simple CRM for teams who just need pipeline visibility without the bloat.

CRM $
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M

Metabase

Open-source analytics that's actually usable. Build dashboards without SQL wizardry.

Analytics Free
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Z

ZoomInfo

Enterprise contact database. Expensive but has everyone's info if you're going upmarket.

Prospecting $$$
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G

Guru

Knowledge base that surfaces answers right when reps need them. Slack integration actually works.

Content $$
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C

Chorus.ai

Conversation intelligence that's cheaper than Gong. Good for teams under 50 reps.

Training $$
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C

Close

CRM built for outbound teams. Calling and emailing without switching between 5 tools.

CRM $$
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Curated, Not Comprehensive

I've tested hundreds of tools. These are the ones that don't suck. If it's not here, there's a reason.

Real Reviews, Zero Fluff

No marketing BS. Just what works, what doesn't, and who it's for. Honest trade-offs included.

Ready-to-Use Templates

Steal my battle-tested templates. Stop reinventing the wheel. Start with what already works.

Not Sure Where to Start? Read These

In-depth comparisons that actually help you decide.

Best Sales Enablement Platforms for Small Teams

You don't need enterprise software. Here's what actually works for teams under 50.

Read Guide →

Cold Email Tools Compared: Instantly vs Lemlist vs Smartlead

Which cold email tool won't get you blacklisted? I tested all three for 3 months.

Read Guide →

Gong vs Chorus: Which Sales Training Platform Actually Works

Both record calls and promise to make your team better. Here's which one delivers.

Read Guide →

Content Management for Sales: Notion vs Guru vs Confluence

Where should you store your playbook? Tested with real sales teams, here's what stuck.

Read Guide →

Sales Analytics Tools: What You Actually Need

You don't need Tableau. Here's how to get the dashboards you need without the $50k price tag.

Read Guide →

Done-For-You Templates (So You Can Stop Starting From Scratch)

Battle-tested templates from 10 years of sales enablement work.

📧

Cold Email Sequence

  • 7 email sequence (intro to breakup)
  • 40+ tested subject lines
  • Personalization framework
  • Response handling playbook

Format: Google Doc + Notion

📞

Discovery Call Framework

  • 100+ questions by sales stage
  • Call structure that uncovers pain
  • CRM-integrated note template
  • Objection response library

Format: Google Doc + PDF

📚

Sales Playbook (Notion)

  • Complete Notion workspace
  • ICP definition framework
  • Sales process docs
  • Battle cards + objection library

Format: Notion template