Content Management for Sales Teams
Where your sales playbook lives. These 6 tools make it easy to store, find, and actually use your content. Pick one your team will actually open.
Notion
The Deal: Best place to build your sales playbook from scratch. Flexible, clean interface, your team might actually use it. Requires setup time but infinitely customizable. Free tier is usable.
Good For:
- Teams building playbooks from scratch
- Companies wanting flexibility over rigid structure
- Startups on tight budgets (free tier works)
- Orgs comfortable with DIY setup
Not Good For:
- Teams wanting plug-and-play solution
- Companies needing advanced search across thousands of docs
- Organizations requiring strict permissions and compliance
Pricing: Free for individuals, $10/user/month for teams
Guru
The Deal: Knowledge base that surfaces answers right when reps need them. Slack and browser extension integrations actually work. Built specifically for sales and support teams. Not cheap but worth it for knowledge retrieval.
Good For:
- Teams losing deals because reps can't find answers
- Companies with lots of product documentation
- Orgs using Slack heavily (integration is killer)
- Sales teams of 20+ who need instant knowledge access
Not Good For:
- Small teams under 10 people
- Companies just starting to document things
- Teams on tight budgets (it adds up)
Pricing: $10/user/month for Starter, $20/user/month for Builder (most need this)
Confluence
The Deal: Atlassian's wiki tool. Good if you're already using Jira. Search is okay, organization requires discipline. Interface feels dated but it's reliable. Enterprise teams love it.
Good For:
- Companies already on Atlassian tools
- Engineering-led orgs (familiar to engineers)
- Teams needing strict version control
- Organizations with compliance requirements
Not Good For:
- Sales-first companies (better options exist)
- Teams wanting modern, intuitive interface
- Small teams not using other Atlassian products
Pricing: Free for 10 users, $5.75/user/month for Standard
Slab
The Deal: Modern knowledge base with great search. Clean interface, good for distributed teams. Less flexible than Notion but more structured. Better search than most alternatives.
Good For:
- Remote teams needing centralized knowledge
- Companies wanting structure without rigidity
- Teams that value search over customization
- Organizations of 25-200 people
Not Good For:
- Small startups under 15 people
- Teams wanting heavy customization
- Companies already happy with current solution
Pricing: $8/user/month for Starter, $12/user/month for Business
Tettra
The Deal: Simple knowledge base with great Slack integration. Answer common questions without leaving Slack. Good for small teams who live in Slack. Not as full-featured as alternatives.
Good For:
- Small teams (10-50) who live in Slack
- Companies answering same questions repeatedly
- Teams wanting quick setup without complexity
- Orgs on budget (cheaper than Guru)
Not Good For:
- Large organizations needing enterprise features
- Teams not using Slack (loses main advantage)
- Companies needing advanced content management
Pricing: $8.33/user/month for Basic, $16.66/user/month for Scale
Highspot
The Deal: Full sales enablement platform, not just content management. Includes training, content, analytics. Enterprise pricing and features. Overkill if you just need a knowledge base.
Good For:
- Enterprise sales organizations (100+ reps)
- Companies needing complete enablement platform
- Teams with dedicated enablement function
- Orgs requiring content analytics and governance
Not Good For:
- Small teams under 50 reps
- Companies just needing basic content storage
- Startups without enterprise budget
Pricing: Custom pricing, enterprise-level investment