Sales enablement for teams without a dedicated team

Your reps are going into battle unarmed

Generate battle cards, objection handlers, and competitive intelligence in 60 seconds — not 6 weeks.

Generate a free battle cardSee how it works

No credit card required · 3 free generations/month

How it works

Three steps. Sixty seconds. Done.

No onboarding calls. No week-long setup. No learning curve. Paste, generate, and win your next competitive deal.

Step 01

Paste your URLs

Drop in your company URL and a competitor URL. No spreadsheets, no intake forms, no briefing documents.

Step 02

AI analyzes both companies

Our system crawls both websites in real time, extracting positioning, features, pricing, and messaging. Then it maps every competitive advantage and vulnerability.

Step 03

Download your battle card

A ready-to-use battle card your reps can open on their next call. Export as PDF or PowerPoint — no reformatting needed.

What you can generate

Every piece of competitive collateral your team needs

Four tools. Built by someone who spent a decade watching sales teams struggle without this stuff.

Battle card generator

Most popular

Side-by-side competitive comparisons your reps can pull up mid-call. Includes positioning, feature comparisons, pricing intel, win/loss talking points, and killer questions to ask prospects.

  • Competitive positioning matrix
  • Feature-by-feature comparison
  • Pricing intelligence
  • Objection counters
  • Trap-setting questions

Objection handler

Essential

Stop letting reps freeze when a prospect says “we’re already talking to [competitor].” Get a comprehensive guide to handling every competitive objection with confidence.

  • Top 10 competitive objections
  • Data-backed responses
  • Reframing techniques
  • Follow-up questions
  • Email response templates

Cold email generator

Coming soon

Competitive displacement sequences that actually get replies. Generate cold email campaigns that lead with the specific pain points your competitor creates.

  • 3-email displacement sequence
  • Competitor-specific pain points
  • Social proof integration
  • Subject line variants
  • Follow-up cadence

Sales playbook generator

Coming soon

A complete competitive playbook for any deal scenario. From discovery questions that expose competitor weaknesses to demo talking points that highlight your advantages.

  • Discovery question framework
  • Demo talking points
  • Competitive landmines
  • Negotiation strategies
  • Win/loss analysis template

Why sales leaders choose us

We lived the problem. We built the fix.

Ten years of watching sales teams lose deals because their competitive materials were outdated, incomplete, or nonexistent.

60 seconds

vs. 3–6 weeks traditionally

Speed when it actually matters

Traditional sales enablement takes weeks of research, interviews, and revisions. We do the same analysis in about a minute. When a new competitor enters a deal, you do not have time to wait. Neither do your reps.

Always live

no stale data, ever

Always fresh, never stale

Every generation pulls the latest data from live websites. No more battle cards referencing last year's pricing or features your competitor deprecated six months ago. On Auto-Pilot, your materials refresh every week and land straight in your team's Slack.

Rep-first design

built for how reps actually work

Materials reps actually use

We designed every output for how reps actually work — not for how enablement managers think they should work. Clean layouts, scannable sections, critical info front and center. These get pulled up during calls, not filed away in a folder nobody opens.

From the field

Sales leaders who stopped winging it

“We cut battle card production from 3 weeks to 47 minutes. Our reps now walk into competitive deals with current intel — not a Google Doc from 2022.”
M

Marcus T.

VP Sales · Series B SaaS, 140 employees

“The quality surprised me. It pulled competitor pricing we didn't know had changed. Our close rate on competitive deals is up 23% since we started using it.”
R

Rachel K.

Sales Director · FinTech startup, 52 employees

“Previously we had one battle card — four years old. Now every rep has current intel on our top six competitors. It changed how our team talks about us vs. them.”
J

James W.

Head of Revenue · Healthcare tech, 210 employees

Pricing

Simple, transparent pricing

A dedicated sales enablement hire costs $95,000/year. We cost less than your team's weekly coffee budget.

Free

$0forever

Try it out. 3 generations per month.

  • 3 generations/month
  • Battle card generator
  • Objection handler
  • Watermarked PDF export
  • Email support
Get Started Free
Most popular

Pro

$49/month

For sales leaders who need materials on demand.

  • Unlimited generations
  • All tools and templates
  • Clean PDF and PPTX export
  • Saved library
  • No watermarks
  • Priority support
Start Pro Trial

Team

$149/month

For sales teams that need a shared workspace.

  • Everything in Pro
  • Up to 10 team members
  • Shared workspace
  • Brand voice training
  • Bulk generation
  • CRM-ready formats
  • Dedicated support
Start Team Trial

Auto-Pilot

$299/month

Set it and forget it. Always-fresh competitive intel.

  • Everything in Team
  • Connect your site + 10 competitors
  • Weekly auto-refresh of all materials
  • Slack and email delivery
  • Competitive intel alerts
  • Custom integrations
Start Auto-Pilot
See full pricing details and FAQs

Frequently asked questions

Everything you need to know about generating competitive sales materials with The Sales Enablement Guy.

We generate sales enablement materials — battle cards, objection handling guides, cold email sequences, and sales playbooks — in about 60 seconds. You paste in your company URL and a competitor URL, our AI crawls both sites, analyzes the competitive landscape, and produces ready-to-use documents your reps can take into their next call.
A dedicated sales enablement hire costs $95,000+ per year, takes months to ramp up, and can only focus on a few projects at a time. Our platform delivers the same caliber of competitive intelligence and sales materials in seconds, not weeks — and it never takes a vacation. For mid-market teams without a dedicated enablement function, this is the fastest path to arming your reps with what they need.
Yes. Our AI is trained specifically on sales enablement best practices, not generic content generation. The output follows proven battle card frameworks, includes specific competitive differentiators pulled from real data, and is formatted for how reps actually use these materials in the field. Most users tell us the output is better than what they were creating manually — because it is more thorough and consistent.
When you paste a competitor URL, our system crawls their public-facing website, pricing pages, product pages, case studies, and documentation in real time. It extracts key positioning, feature claims, pricing structures, target customer profiles, and messaging. Then it synthesizes that information against your own positioning to identify gaps, advantages, and competitive talking points.
On the Free and Pro plans, you generate fresh materials on demand — each generation crawls the latest version of both websites. On the Auto-Pilot plan, we automatically re-crawl your competitors every week and push updated materials to your team via Slack or email, so your battle cards never go stale.
You can export your generated materials as PDF, PowerPoint (PPTX), or copy the content directly. Pro and above plans get clean, unbranded exports that match your company style. The formats are designed to slot directly into your existing sales workflow — whether that is a Slack channel, a CRM, or a shared Google Drive.
Absolutely. We only analyze publicly available information from company websites. We do not access any private data, internal documents, or proprietary information. Your generated materials are stored in your account and are never shared with other users. We use enterprise-grade encryption for all data in transit and at rest.
Yes. The Free plan gives you 3 generations per month with no credit card required. That is enough to generate a few battle cards and see the quality for yourself. If you need unlimited generations and clean exports, the Pro plan starts at $49/month with a free trial period.
We built this specifically for sales leaders at mid-market companies — typically 50 to 500 employees — who do not have a dedicated sales enablement team. If your reps are going into competitive deals without up-to-date battle cards, or if your "competitive intel" lives in a dusty Google Doc that nobody updates, this is for you.
About 60 seconds from the moment you click "Generate." You paste two URLs — yours and a competitor — and the system handles everything: crawling, analysis, competitive positioning, and formatting. No templates to fill out, no hours of research. You get a complete, ready-to-use battle card in under a minute.

Stop losing deals to outdated materials

Your competitors are updating their positioning right now. Make sure your reps have the latest intel before their next call.

Generate your first battle card free