Resources
Straight talk about sales enablement. No thought leadership fluff. Just practical advice from someone who's actually done the job.
What is Sales Enablement? (And Why Most Teams Get It Wrong)
Sales enablement isn't just training. It's not just content. It's not just tools. Here's what it actually is, common mistakes teams make, and where to start if you're building it from scratch.
Topics: Sales enablement basics • Team structure • Common mistakes • Getting started
Read Article →How to Choose Sales Enablement Tools in 2025
Framework for evaluating tools without sitting through 8 demos. What actually matters vs what vendors want you to care about. How to avoid buyer's remorse.
Topics: Tool evaluation • Must-have features • Budget planning • Red flags to watch for
Read Article →Building Your First Sales Playbook: Step by Step
Why you need a playbook, what goes in it, how to get buy-in from sales leadership, and what format actually works. Includes template components you can steal.
Topics: Sales playbooks • Content structure • Getting buy-in • Implementation tips
Read Article →The Cold Email Strategy That Actually Gets Responses
Why most cold emails fail, the structure that works, personalization that matters (not just {{FirstName}}), and follow-up cadence that doesn't annoy people.
Topics: Cold email • Personalization • Follow-up strategy • Deliverability tips
Read Article →Sales Enablement vs Sales Ops: What's the Difference?
Clear definitions of what each function does, when you need each one, how they work together (or don't), and what to hire for first.
Topics: Team structure • Role definitions • When to hire • Overlap and collaboration
Read Article →Looking for Something Specific?
Check out our tools, comparisons, and templates.